Indianapolis, IN – TOMAD International, Inc., a leading export management company in the Middle East, today announced that it has entered into an agreement with Shield Chemicals (Pty) Ltd to sell and distribute their Car Care brands in the Middle East region.   Through this strategic partnership, TOMAD and Shield will combine strengths to provide products, training, warehousing and distribution resources to current and new channels throughout the Middle East.

“We are excited to partner with Shield in the Middle East,” said Tom Briere, President/CEO of TOMAD International.  “When we evaluated our market, we felt that there was a need for high quality car care supplies, auto detailing products and automotive accessories.  With our existing distribution channels in the region and our warehouse in the Hamriyah Free Zone (Sharjah, UAE), we determined that a strategic focus of 2020 would be to find a reputable company and to create a long term solution that went beyond a single product.  With Shield, we feel that they provide us with the best product solution and they can provide first-class order management, training, and logistics to achieve success”.

“We are extremely excited about the prospect of working with the TOMAD team,” said Charles Bruwer, Sales Director at Shield Chemicals. “We have been exploring opportunities to enter the Middle East region for a number years now, and believe that our exclusive alliance with the TOMAD team will allow us to tap into their wealth of regional knowledge, experience, infrastructure and relationships to provide customers and consumers with great Car Care Cleaning solutions”.

“Over the next few months, I would love for our channel partners to get to know more about the many products that SHIELD offers”, said Ryan King, Chief Operations Officer of TOMAD International.  “We plan to utilize our warehouse and distribution center in the UAE to have an official “kick off” sometime later in the year for existing and new channel partners”.

About TOMAD International Inc.

Established in 1995, TOMAD International, Inc. (TOMAD) is a unique export management company specializing in the sales and marketing of reputable products within the Middle East and Africa (MENA) region. With offices in Indianapolis (IN), Beirut (Lebanon) and Sharjah (UAE), TOMAD is strategically positioned to bring value to both supplier partners and customers.

To learn more about TOMAD, please visit: www.tomad.com

About Shield Chemicals (PTY) Ltd

Established in 1964, the company developed Car Care cleaning solutions that enabled it to become a leading player in the markets that it entered. Business segments include Shield Consumer brands, Shield Professional detailing products and Shield Express car wash centers. Based in Johannesburg, South Africa, Shield is a trusted household brand with the full solution for unsurpassed car care.

To learn more about SHIELD, please visit:

  1. shieldchem.co.za
  2. shieldprofessional.co.za
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